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BUSINESS INWARD

Empowering Businesses with Smarter Financial Solutions

Provides consulting supports for businesses to achieve successes.

Pedro Clifford,

Founder, Business Inward.

BSC, MSCs, CDA, ADCP.

Lives in London, United Kingdom.

EXPERTISE

Accounting, Financial Planning & Analysis, Financial Regulatory Reporting, Project Finance, Fixed Income, Equity Valuation, Mergers and Acquisitions, Real Estate, Credit Risk, and Financial Economics.  

EXPERIENCE

Previously worked as a Head of Finance/Accounts in Investment Bank (London, UK), with nearly 2 years experience, covering Management Accounts, Financial Reporting, Financial Regulatory Reporting, Fixed Income, Equity Valuation, Internal Controls, including Liaising with Operations Department, Compliance Department, IT Department, HR and Administration Departments, and External Auditors. 

Previously worked as a Senior Accountant at Consulting Company (London, UK), with more than 2 years experience, covering Financial Reporting, Management Accounts, General Ledger Management, Account Reconciliation, Preparation of Audit Reports, and Mentored Junior Accountants.

Previously worked as a Finance Manager in a chain supermarkets (Helsinki, Finland), with 6 years experience, covering Financial Planning & Analysis, Budgeting & Forecasting, Financial Reporting & Compliance, Cash Flow Management, Stock Accounting, Risk Management, and Team Management.

EDUCATION

BSC Business Administration in Accounting, Haaga Helia University of Applied Sciences, Helsinki, Finland.

Master of Science in Finance, Oulu Business School (Oulu University), Oulu, Finland.

Master of Science in Economics, Oulu Business School (Oulu University), Oulu, Finland.  

Certified Digital Accountant, Institute of Financial Accountants (IFA), London, United Kingdom.

Digital Accounting Professional Certificate (ADCP), London, United Kingdom. 

  • 📘 Bookkeeping & Accounts – Record and reconcile daily financial transactions into organized accounts.

  • 📈 Management Accounts – Ensure that financial reports are planned, analyzed and produced for business owners and managers, monthly or quarterly, normally a profit & loss and a Balance Sheet.

  • 🔍 FP&A – Examine financial data to assess company’s performance, support decision-making and strategic planning.

  • 💼 Capital Markets – Evaluate, analyze, and optimize debt instruments and equity-backed securities.

  • 🏢 Real Assets – Determine the values, returns and risks associated with real assets.

  • 💰 Asset Management – Appraise pool of funds.

KEY BENEFITS

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Dedicated Advisory Team

Expert advisors, committed to your goals, every step of the way

Scalable Capital Solutions

Flexible funding strategies tailored to support your business’s next leap.

Intelligent Risk Management

Proactively identify, assess, and neutralize risks before they escalate.

Data-Driven Financial Strategies

Harness analytics to guide smarter decisions and accelerate financial performance..

Book Your Free Consultation

Let’s Talk Strategy

Whether you’re just starting or scaling to new heights, Business Inward is your financial clarity and strategic growth partner.

Free Consultation